| Market
Opportunity Analysis
We assist growers and food and beverage processors who wish to
enter or intensify or streamline their position in the foodservice
industry. We identify and quantify appropriate foodservice channels
for their capabilities. Back
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Value Chain Development
We assist growers and food and beverage processors in identifying
specific food product solutions that solve foodservice operator
and distributor challenges and work with all links in the supply
chain to “pull” the solutions through the system.
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Consumer and Customer Research
We conduct targeted consumer and customer research. Through our
associates, we have the ability to interface with interviewees
through a wide variety of voice, written and electronic media.
We also conduct several primary research studies annually. Back
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Product Development
We facilitate development activities for new products aimed at
the foodservice industry. Our resources include development chefs,
new product and plant development experts and pilot plants across
Canada. Back to Services
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Sensory Testing
Through a strategic partnership with Compusense and the Humber
Institute of Advanced Learning, we offer sensory testing services
to test and validate product and menu development activities.
For more information, visit www.compusense.com.
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“Go-To-Market” Strategies
Using our knowledge of the foodservice industry, our own research
and research activities targeted at specific client opportunities,
we develop “Go-To-Market” strategies for growers and
food and beverage processors, foodservice distributors and foodservice
operators. Back to
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Strategic Planning
Using a proven workshop-style methodology, we facilitate “living”
strategic plans for clients. Hallmarks of our process include
team building, concise and quantified objectives, sequenced strategies
and clear delineation of responsibilities and timelines. Back
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Trends
Analysis
We specialize in analyzing industry data to divine key trends
specific to client opportunities and challenges. We also maintain
an ongoing database of current foodservice industry trends for
use in our projects and for presentation to clients and conferences.
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Public Speaking
The principals of fsSTRATEGY are asked often to speak at conferences,
company events and meetings. Key presentation themes include Trends
in the Foodservice Industry and the 20 Keys to Success in the
Foodservice Business. Back
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