fsSTRATEGY

About fsSTRATEGY

Our People

Geoff Wilson, Principal
Geoff Wilson has 13 years of operations and marketing experience in the Canadian foodservice industry. He led the foodservice consulting practices at PriceWaterhouse and KPMG before starting his own practice in 1999. Geoff has been providing strategic business advisory services to clients throughout the entire foodservice supply chain since 1989. His specialties include attractions, institutions, chain operators and supply chain.

Bill Dover, Principal
Bill Dover is a seasoned foodservice operator with over 30 years of operations experience. He held senior leadership positions at General Mills Restaurants (Red Lobster/Olive Garden), Cara Operations, and Fat Albert’s. Bill opened his consulting practice in 1992. Bill is a Past Chairman of the Canadian Restaurant and Foodservices Association and Past Chairman of the Canadian Hospitality Foundation. He is also a Past International Director of the National Restaurant Association in the United States.

Andrew Waddington, Associate
Andrew is a multi-talented consultant with strengths in culinary, facilities design and research. Andrew undertook his culinary apprenticeship through George Brown College and is a graduate of the Culinary Institute of America. Andrew held culinary roles at several high-end restaurants, hotels, and private caterers in Canada and the United States, including periods in Texas, New York, and California. He was also a design associate with Cini-Little International, Inc. in California.

John Zemiar, Associate
John Zemiar possesses a hands-on knowledge of the food and beverage industry with over forty years experience. He has intimate knowledge of the issues involved in the licensing of establishments for the service of beverage alcohol. Prior to working as an inspector for the Liquor License Board of Ontario (now the Alcohol and Gaming Commission), John held regional and district management positions with Canterbury Food Ltd. (Crock 'N Block Restaurants, and Guadala'Harry's Mexican Restaurant) as well as Regional Director Status for Consul Corporation (Chi-Chi's Mexican Restaurants).

Our History

fsSTRATEGY is an alliance of senior consultants specializing in the foodservice industry. The alliance was established in 2002 as a result of the growing collaboration of Geoff Wilson and Bill Dover on projects. The principals recognized the need for full-service consulting firm specializing in foodservice and offering a wide variety of expertise to the entire supply chain – growers, processors, distributors and operators. Geoff and Bill now work together on approximately 80 per cent of their client projects.
fsSTRATEGY has an extensive network of sub-consultants with expertise in facilities design, culinary, sensory testing, dietetics, market research, food processing plant development, retail food, marketing, human resources, mergers and acquisitions, etc.
While based in Canada, the principals of fsSTRATEGY have provided consulting services to foodservice clients in the United States, Europe, South America, Africa and Australia.

Our Organization

fsSTRATEGY is a virtual consulting alliance. Each Principal and Associate has his or her own company. We bring the right blend of expertise together to respond efficiently to specific client needs. On a project-by-project basis, one of our team members fills the role of lead consultant and the rest are sub-consultants. This allows us to bring together the right blend of skills and experience for each situation and minimizes overhead costs, resulting in high value for our clients.



		About fsSTRATEGY Our People Geoff Wilson, Principal Geoff Wilson has 13 years of operations and marketing experience in the Canadian foodservice industry. He led the foodservice consulting practices at PriceWaterhouse and KPMG before starting his own practice in 1999. Geoff has been providing strategic business advisory services to clients throughout the entire foodservice supply chain since 1989. His specialties include attractions, institutions, chain operators and supply chain. Bill Dover, Principal Bill Dover is a seasoned foodservice operator with over 30 years of operations experience. He held senior leadership positions at General Mills Restaurants (Red Lobster/Olive Garden), Cara Operations, and Fat Albert’s. Bill opened his consulting practice in 1992. Bill is a Past Chairman of the Canadian Restaurant and Foodservices Association and Past Chairman of the Canadian Hospitality Foundation. He is also a Past International Director of the National Restaurant Association in the United States. Andrew Waddington, Associate Andrew is a multi-talented consultant with strengths in culinary, facilities design and research. Andrew undertook his culinary apprenticeship through George Brown College and is a graduate of the Culinary Institute of America. Andrew held culinary roles at several high-end restaurants, hotels, and private caterers in Canada and the United States, including periods in Texas, New York, and California. He was also a design associate with Cini-Little International, Inc. in California. John Zemiar, Associate John Zemiar possesses a hands-on knowledge of the food and beverage industry with over forty years experience. He has intimate knowledge of the issues involved in the licensing of establishments for the service of beverage alcohol. Prior to working as an inspector for the Liquor License Board of Ontario (now the Alcohol and Gaming Commission), John held regional and district management positions with Canterbury Food Ltd. (Crock 'N Block Restaurants, and Guadala'Harry's Mexican Restaurant) as well as Regional Director Status for Consul Corporation (Chi-Chi's Mexican Restaurants). Our History fsSTRATEGY is an alliance of senior consultants specializing in the foodservice industry. The alliance was established in 2002 as a result of the growing collaboration of Geoff Wilson and Bill Dover on projects. The principals recognized the need for full-service consulting firm specializing in foodservice and offering a wide variety of expertise to the entire supply chain – growers, processors, distributors and operators. Geoff and Bill now work together on approximately 80 per cent of their client projects. fsSTRATEGY has an extensive network of sub-consultants with expertise in facilities design, culinary, sensory testing, dietetics, market research, food processing plant development, retail food, marketing, human resources, mergers and acquisitions, etc. While based in Canada, the principals of fsSTRATEGY have provided consulting services to foodservice clients in the United States, Europe, South America, Africa and Australia. Our Organization fsSTRATEGY is a virtual consulting alliance. Each Principal and Associate has his or her own company. We bring the right blend of expertise together to respond efficiently to specific client needs. On a project-by-project basis, one of our team members fills the role of lead consultant and the rest are sub-consultants. This allows us to bring together the right blend of skills and experience for each situation and minimizes overhead costs, resulting in high value for our clients.
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